I've been there five years, and really have no attachment to it whatsoever. You can say, "why go back?", but I'd just say, "why not?" It's pretty much because it's there.

Either way, I imagine a lot of people feel the same about it as I do. And when your product is that dispassionate, you risk everyone leaving for the "next big thing."

It's certainly happened many times before: Digg, Livejournal, Myspace, etc.

I'm not sure how you can really build a lot of commitment and loyalty from a community that basically just submits links and comments on them. Moderators, absolutely. But regular users?