The article was better than I expected from the title.
It's not about Facebook, and it's not exactly about online media either. It's about failed expectations with (particularly mobile) online media, and how conflicting needs far too often neglect the user experience.
Speed matters. Performance is crucial. Load times are atrocious. And above all: screen real estate on mobile is precious. A badly transferred advert that happens to sort of work on desktop, when the user has >20Mbps connection - it murders the UX on mobile. And as a result, makes the entire site unusable. As a result, users are moving to anything that makes the content load faster, and where the ads are not as intrusive.
The irony of it all? FB is better at serving media than the producers and publishers themselves.
It's not about Facebook, and it's not exactly about online media either. It's about failed expectations with (particularly mobile) online media, and how conflicting needs far too often neglect the user experience.
Speed matters. Performance is crucial. Load times are atrocious. And above all: screen real estate on mobile is precious. A badly transferred advert that happens to sort of work on desktop, when the user has >20Mbps connection - it murders the UX on mobile. And as a result, makes the entire site unusable. As a result, users are moving to anything that makes the content load faster, and where the ads are not as intrusive.
The irony of it all? FB is better at serving media than the producers and publishers themselves.
UX >> UI.