With anything you're trading money for time. If you don't want to pay their more than fair asking price, then use your time to roll your own solution. It probably won't be as good but, as you say, your business may not succeed so why allocate resources towards the best solution before you've even proven your business model?
Well, if you just need a couple of months to prove your business, I'll invest the $49/month on your behalf. What are you prepared to offer in return for my investment?