I'm sure you're right that the information is getting used by DoubleClick.
To the other point about this information not being appropriate for the purposes Albright mentioned: Isn't this exactly the information that a health insurance company wants to know for outreach? If I know that all the pregnant women in Tuscon are signing up but none from Pheonix, I suddenly know where to put my next billboard or field office.
If this was a private sector company, nobody would be surprised at collecting this data. It would also be a different story if the data was being stored and analyzed in house or even if the doubleclick request happened on the server side instead of the client.
I agree with the general sentiment that this is a privacy violation, but that's because of the way that the data is collected and who processes it, not the collection and use of the data generally.
To the other point about this information not being appropriate for the purposes Albright mentioned: Isn't this exactly the information that a health insurance company wants to know for outreach? If I know that all the pregnant women in Tuscon are signing up but none from Pheonix, I suddenly know where to put my next billboard or field office.
If this was a private sector company, nobody would be surprised at collecting this data. It would also be a different story if the data was being stored and analyzed in house or even if the doubleclick request happened on the server side instead of the client.
I agree with the general sentiment that this is a privacy violation, but that's because of the way that the data is collected and who processes it, not the collection and use of the data generally.