Really nice. I've sent a link to my girlfriend to see what she thinks as a "user" :) Comment was that she can't send a link to a ring (gasp) to me, until I've explained she can when she clicks on the product and that font is a bit on the ugly/unreadable side (firefox). thought you might wan't a feedback. Keep up the good work.
Thanks for the feedback! The dilemma with links to individual pages is that we allow arbitrary scrolling, and we don't want to create a history entry for each item as you scroll (would break back button). A possible solution would be to have scrolling snap to pages.
ok - she got used to linking stuff once she figured out she can link to a product and it will scroll to it (probably because it looks different than regular web stuff), since I got spammed with "look at this! look at this too! this is so nice, look at it..." :) firefox is 3.5. One major hurdle though, which you should definitely work on is to point out who are you buying from and where do they ship to - we live in europe for example, so we couldn't figure out how to buy stuff, which is - according to her - fabulous and cheap!
Just wanted to comment on how elegant your site is - it's almost a work of art I think. That being said, does being simple and elegant sacrifice the ability to cross-sell other products simultaneously?
Cross selling isn't the primary source of distraction / clutter on most shopping sites. I think we could easily add it to the inspector panel that comes up when you click on an item.
I wish more shopping sites were like yours. I just found some neat stuff I like within seconds. Even on Amazon which is fairly usable, there's so much crap to distract your eye it becomes ridiculous.
My co-founder, Steve Dekorte, is the primary designer. His blog uses a minimal design without being minimal on content (http://dekorte.com/blog/blog.cgi) as does his programming language (http://www.iolanguage.com/).