How can you feel about clicking on an Ad that matches one interest of yours if you don't know the additional targeting criteria?
The more specific the criteria, the more likely the "advertiser" is a spear fisher.
I can think of a couple exploits (Err- links) one might pay to send to "groups" like:
All Oracle employees who like sailboats and tennis.
All Universal Health Care employees who like Oracle.
All apple employees who hate google maps.
The total cost of these 3 "campaigns" might be $30. You may hit these targets with a wider google campaign, but that would cost more and entail greater risk (i.e. people at mcafee who like nmap and Oracle.)
They do real time privacy checking. They wrote about it in their engineering blog.
So for a query like "All Oracle employees who like sailboats and tennis", they check to see that the person has shared each of these facts with you, and only shows up if everything checks out. It's possible for you to be friends with someone who is an Oracle employee but they have only shared their employer information with a select group of people which doesn't include you. So they would not show up in that query you make.
Right, that's their whole business, as is Google's. They developed a platform that takes their valuable data and allows for targeted advertising, and they sell advertising on that platform. The advertiser never sees the actual profile page or even know that they showed an ad to a particular user. Only the platform and the algorithms know this.
"Creepy" levels of targeting is pretty subjective. I don't think its creepy because the other side is essentially oblivious to who they're advertising to. I'd rather see no ads at all, but if I had to put up with ads, I'd rather see ads that advertise topics that I'm interested in rather than something that's completely irrelevant to me.
It is * technically* possible. Not sure if FB allows the advertisers to do that or not, but internally they would almost certainly be using this information for targeted ad placements.
I get the "technically possible" argument above, but this is what I'm driving at - targeted advertising is one-way (you can target people, but don't know who they are), while Graph Search is two way (you can target people, and find out who they are), which is why I don't think the comparison between the two is all that apt.
The more specific the criteria, the more likely the "advertiser" is a spear fisher.
I can think of a couple exploits (Err- links) one might pay to send to "groups" like: All Oracle employees who like sailboats and tennis. All Universal Health Care employees who like Oracle. All apple employees who hate google maps.
The total cost of these 3 "campaigns" might be $30. You may hit these targets with a wider google campaign, but that would cost more and entail greater risk (i.e. people at mcafee who like nmap and Oracle.)