A civilization on Mars would not create value. It would be a money incinerator. Mars is a shithole with nothing to offer humanity economically or in quality of life. Quite the opposite, in fact.
250 years ago, you could make this exact argument about the British colonization of Australia, and it would be entirely correct. The early colony was a pure fiscal drain on Britain with almost no return.
We also have a lot of easily accessible resources via agriculture and mining, things Mars does not have. And even if it did having mining potential, the cost of returning the goods to Earth would be wild.