Sorry mate, the GDPR is there for a bloody good reason; and legit companies obey the law.
The GDPR does outlaw unnecessary collection of personal data without explicit opt-in consent. It's baffling you appear ignorant of this.
So you can pretend that the law is effective or you can admit that all it gave the world were cookie banners.
Blame the parasitic ad-tech industry for their existence. Not the lawmakers who protect all our privacy.
But at least we have cookie banners everywhere.
Sorry mate, the GDPR is there for a bloody good reason; and legit companies obey the law.