Hm, you're right. There's also the scripting languages in Office, which were definitely management-driven. They share something with JavaScript - a strategy to differentiate an already dominant platform from competitors.

That said, managers usually have little say in defining what the actual language is going to be like or what its other applications will be, because so much has to be deferred to the language designers. Even though Netscape's execs specifically requested a Java-like language, they got something rather different.