Yeah, it was way above my paygrade. But I'd speculate the video's p'n'p was in the low-$xx,xxx range.
I remember when a different startup (that began inside a barn) moved from its first few h.sqft location into a proper industrial-zoned k.sqft facility. I remember when that place got its first short-schoolbus-sized Haas CnC... then got its second!
Now its had hundreds of employees (I was employee #2, non-co-founder, in this memory). I have wired in several p'n'place machines there and even the current model isn't as nice as in the video's =D
Either he had some money available, or he just financed. It's not that hard to get a small business loan/financing for this kind of equipment.
I don't know how many he sold, what his production capacity is, and what margin he makes, but I recon he could definitely make his investments work from the sales of the cases alone. And even if it does not, then there are also future products that this equipment enables. So a good investment if you ask me.
