That's a phenomenon that can be blamed on low-IQ or disengaged owners.
Some companies have owners that are locked in, who know where the true value of their business lies (usually this involves a high quality product), and holds the management to account to keep the golden-egg-laying goose alive.
But other companies are owned by index funds, ETFs, and/or dumb people who don't know or care how things work. These have no defense against enshittifying.
I've bought some products that are of almost egregiously high quality, and nearly 100% of the time there's family ownership, or it's still run by the founders.
Some companies have owners that are locked in, who know where the true value of their business lies (usually this involves a high quality product), and holds the management to account to keep the golden-egg-laying goose alive.
But other companies are owned by index funds, ETFs, and/or dumb people who don't know or care how things work. These have no defense against enshittifying.
I've bought some products that are of almost egregiously high quality, and nearly 100% of the time there's family ownership, or it's still run by the founders.