Companies have intentionally bucketed those things together with invasive ad tracking so they can obfuscate what the user is agreeing to.
As with GDPR, it's easy to offer a good user experience and do the right things by default, but there is an active choice being made to make it annoying and misleading to try and trick users into doing stuff that is against their own interests.
Sure, but the "redefinition" you talk of isn't consumers suddenly being unreasonable, it's the fact they've experienced so much gaslighting and unclear dark patterns they are (reasonably) assuming everything is suspect and rejecting it all.
As with GDPR, it's easy to offer a good user experience and do the right things by default, but there is an active choice being made to make it annoying and misleading to try and trick users into doing stuff that is against their own interests.