I have many friends telling me their job is actively pushing for them to use AI, asking them to be creative about the use of AI, and in some cases pivoting the business to AI products which have no profit margin for the business.
I have worked at many places, and often as soon as there's enough profit and momentum based on the back of some core product the fad chasing begins in earnest.
Suits get to then do talks about how awesome they are for their AI transition and the synergies it brought to their OKRS.
Or some bs like that.
Work at one or two shops where an expensive product makes the org's life a living hell but two directors or similar get to do a talk about how it has 'transformed' IT. It will all make sense then.
I've experienced this, it mostly comes with eye-wateringly expensive yearly contracts the company has signed where whoever made the decision needs to show that even low single digit percentages of company staff are using the thing they received a license for.
I have worked at many places, and often as soon as there's enough profit and momentum based on the back of some core product the fad chasing begins in earnest.