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Two parts stand out for me:

1. COVID: The explosion in revenues during 2020 is self explanatory.

2. Product market fit/Execution: The owners having previously created other, albeit, unsuccessful platforms certainly helped with creating Onlyfans. This is a very simple idea that thousands will have had, but creating it successfully necessarily requires a good understanding of a sector avoided by most major corporations.



1: is it? Why would the established platforms not get that boost instead? I don't find this very self explanatory, do explain :)


Just guessing, but OF's social interaction (or "interaction", if you will) with creators was more appealing whilst we were all starved for human connection.


There's various places where you can talk directly with the person offering their services though, that's not something OF newly introduced to the internet -- if that's what you meant by their "social interaction" since I haven't used OF so could be missing a detail


Yeah, it sounds like nothing they did was really new (though maybe packaged and marketed in fresh ways), but did manage to line up with the zeitgeist - perhaps including the Pandemic - in ways other companies didn't.

It's all in the timing, sometimes.




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