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And by clicking back immediately you lower their quality score so they have to bid more for the same terms.

I do the same thing, even though I know that in reality it's not making any significant difference.



While this (click-through) tactics may have some cost implication, I doubt that (even as a community) we could make a dent in the marketing budget.

In general, we severely underestimate how companies waste budget without blinking an eye.




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