1. The logic in that is to prevent Apple from trying any shenenigans where "technically" Apple Europe has 10€ revenue and can continue to dodge regulations. It's simply recognizing that megacorps exist and will absolutely try to play the system. Sure, you could be develop a more complex method but why? Fines are meant as a determent and should hurt.
2. The fines would of course be enforced against the European Entity.
3. If they stick to the regulation there is no need to pay any fines. Taxes are not calculated this way.
4. There is an implicit "up to" whenever EU fines are stated.
The logic is obvious, that is what it takes for these kind of companies to feel the fine. 20 million dollars is nothing to them.
This is easy to see if you want to. It's been discussed over and over. "I don't understand this thing that I refuse to understand!" is a really useless comment.
Still makes 0 sense. 20% of global revenue is much much more than 20mils. apple had 380 billion in revenue last year. so you want to fine them 76 billion?
also, "its nothing to them" is not an argument.
They have the opportunity to stop breaking the law. If they don't choose to do that, they face punitive damages. It has never been unusual for punitive damages to exceed the proceeds gained from breaking the law. That's why they're called punitive.
This isn't a situation where they do something unknowingly and then face some major consequences. This is a situation where they break the law, they're told to stop, they don't stop, they're told to stop again, they still don't stop. After that, rinse and repeat a few more times. 20% of global revenue sounds perfectly fair for this kind of stupidity.
