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waitwhat on Feb 10, 2012 | parent | context | favorite | on: My experience of runnning Google Ads for Dropbox r...

If people are googling for a brand which only has one product, then the sale had effectively already been made.

This extra "advertising" doesn't actually bring in any extra users, and is only an extra cost for Dropbox.

yahelc on Feb 10, 2012 [–]

When I did this, most of my most clicked terms were for things like "free online storage". "Dropbox" didn't really get many clicks. Though, I have no way of knowing which terms ultimately converted better.

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