> Lego was/is the only brand that gets to make, e.g. both Mikey Mouse and Bugs B... | Hacker News

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haunter on April 23, 2023 | parent | context | favorite | on: Lego breaks ground on first US manufacturing facil...

> Lego was/is the only brand that gets to make, e.g. both Mikey Mouse and Bugs Bunny, both Marvel and DC, Balenciaga and Ralph Lauren etc.

Fortnite does this too. They have DC and Marvel, Naruto and DBZ etc.

aceazzameen on April 24, 2023 | [–]

Funko Pop too. It seems like anyone can do it if they have deep enough pockets and enough clout to woo the license holders.

routerl on April 24, 2023 | [–]

I think that's more similar to Burger King offering promotional branded cups.

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