I distinctly remember thinking - this is odd, but whatever, we had to look at so many resumes we had to concentrate on looking at grades and outside projects and anything else to distinguish between candidates to get to the phone screen stage, it was just me and a senior producer (might be called product manager nowadays), I cannot remember everything but we were looking at new grads for a couple of years to expand a little.

Reminds me of an incident twenty+ years ago when a magazine looking to recruit models temporarily rented office space above the local comic book shop.

Sounds like people applying to thousands of positions based on only keywords to stay competitive.