Ways of Seeing by John Berger. It's a short book, written about 50 years ago to accompany a British TV series, which you can find on YouTube, and which I highly recommend before reading the book.
Its a book about visual experience. Painting, advertisements, television. Pardon the pun, but it was eye opening when I read it and understood how advertising works, and today, years after the first reading and now in the context of what is the most graphically and visually intense society we have ever lived in, I find the messaging even more relevant.
Ways of Seeing by John Berger. It's a short book, written about 50 years ago to accompany a British TV series, which you can find on YouTube, and which I highly recommend before reading the book.
Its a book about visual experience. Painting, advertisements, television. Pardon the pun, but it was eye opening when I read it and understood how advertising works, and today, years after the first reading and now in the context of what is the most graphically and visually intense society we have ever lived in, I find the messaging even more relevant.