Thanks for reading!

I appreciate the feedback, but the hard part about feedback like this is: how do I identify who's right? Half the people in the thread are saying the old design is better, and half are saying the new design is better.

If I could flip a switch and try the design you're describing and see how it affects sales, I'd try it, but taking professional photographs and redesigning the site is several thousands of dollars and dozens of hours of management time.

>The photos on https://tinypilotkvm.com/product/tinypilot-voyager2 are good. Put them on the home page.

Sidenote: these are actually computer-generated, not photos. Good right?

>And because I like to do free QA testing, here's a bug :)

Ah, good catch! Thanks! Fixed now.

>how do I identify who's right? Half the people in the thread are saying the old design is better, and half are saying the new design is better.

You look at the data. If you think the increased sales are due to the site redesign vs some other variable - well there's your answer.

The data aren't entirely conclusive. My sales increased but I can't prove it was due to the new design.

I could A/B test the old design against the new, but my sales volume is low enough that it could take weeks before we get compelling results for any experiment.

It's easy to come up with lots of ideas for design improvements, but it's much harder to actually implement them and then measure the results.

I'll throw another opinion at you.

The biggest problem is that the device's box looks 3d printed, and I associate that with "hobbyist/prototype" automatically. I would also prefer to see the real device over stock art, but if a picture of the device evokes unreliability, then removing the real photo may have helped for this reason.

Interesting, thanks!

I've been looking at case changes for a while, but it's hard to ditch 3D printing. As we iterate on the hardware the physical layout changes every few months, so it's great being able to update the 3D printed case design in a few days.

That said, 3D printing with the material we use is pretty slow and expensive. We eventually have to move to either plastic injection molding or some type of metal.

I usually get positive feedback about the case material, but I can see how it looks different from other network devices people view as high-quality.

Yeah, I wanted to give this feedback about this image, too.

Try reading that image from the website on your smartphone. It's very hard to see what's going on.

I'm not crazy about the image, either. I think it's okay not great.

I was hoping the design agency would take more of a lead in creating a concept that conveyed what the product does, but it mostly fell to me.

"KVM over IP" is a hard concept to represent visually. If you already know what a KVM over IP is, then we can just show you a photo of ours, but if you've never heard of one before, the illustration has to do a lot of work.

Even on a regular laptop screen, it took a little too long for my eyes to grok what I was looking at. My initial impression from the photo is that this company is selling some SaaS and not a physical device.

In my opinion, the original page with the picture of the actual device made it much clearer what you were getting.

For the OP, perhaps use a color for the device's housing? Assuming the costs are the same, a cute little blue box would make it stand out in photos and give it more character than its current generic black. In illustrations, you could make the scene in black and white and have the device be blue, for example. To me, the goal should be to make that little box seem magical and unique.