Apple markets itself as a luxury brand in one of the largest markets in the world: China.
"Apple's image in China now emphasizes not rebellion, but luxury --or as Wolf puts it, "exclusivity." Its gorgeous glass-walled storesare located next to high-end clothing boutiques like Armani, Versace, and BMW Lifestyle."
"Apple's image in China now emphasizes not rebellion, but luxury --or as Wolf puts it, "exclusivity." Its gorgeous glass-walled storesare located next to high-end clothing boutiques like Armani, Versace, and BMW Lifestyle."
http://www.foreignpolicy.com/articles/2011/08/01/red_delicio...