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How is this good for Google? Akamai is rarely used by Google, but used by Microsoft/Apple/Facebook. Something seems dirty about a Google acquisition.


Remember Google acquired ITA Software-- it was used by all the sites like Kayak/Bing and the others (American Airlines, Southwest Airlines, United Airlines, Continental Airlines, Orbitz) who buy traffic from Google. Google bought Picnik because Flickr used it. Google bought Global IP Solutions used by Yahoo, AOL, WebEx and Lotus.

It seems like these are clearly anti-competitive moves meant to put their competitors at their mercy.


You could see where Google would use ITA, and it made sense. Search engines are turning into more than just listing websites.

With Akamai, not so much.


diversification is dirty? Really?


I mean buying a company that serves your competitors' content.

And yes, diversification is also dirty. Diversification is the worst reason for companies to merge. If I wanted to own both Google and Ackamai, I could just buy shares in both companies. Investors should be responsible for diversification. There must be a reason that the combined companies are worth more for this acquisition to make sense. My thought is this will create negative value because major customers (MS/Apple/Facebook) don't want Google to see their traffic logs.


So, Larry Page wants to own Google and Akamai, he's already got plenty of google stock and a bag of money, and he's decided to buy shares in the other company.

Why should he not be allowed to diversify but you would be? Companies can invest in other companies, the shareholders diversify indirectly. And if you don't agree, you can always sell your google stock.

If MS/Apple/Facebook don't want google to look into their kitchen then they are of course entirely free to set up their own CDNs, and if they leave and you think that this will create negative value you can make a killing by shorting the stock.

I'm not brave enough for that though, and I don't presume to know which way that will go.


>> So, Larry Page wants to own Google and Akamai, he's already got plenty of google stock and a bag of money, and he's decided to buy shares in the other company.

There is a pretty significant difference between Google buying Akamai with it's money and Larry Page buying it with his.


> if they leave and you think that this will create negative value you can make a killing by shorting the stock.

No you can't. Even if it turns out to be a disaster, it will only impact Google's stock price by roughly 5%. $5B is just noise in Google's market cap.


Google bought (among others) DoubleClick, which was a direct competitor and served google's competitors. Or the ITA acquisition.

Akamai has a large patent portfolio for streaming and content delivery and a long list of top-tier customers.




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