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I was really impressed watching the video. He's really into and has clearly spent a lot of time thinking deeply about what makes startup ideas work.

At one point in a previous life, I had a chance to get coaching from one of the very top screenwriters in Hollywood on pitching a particular movie idea. That conversation was very much like these office hours, down to the guy's demeanor. But what the writer kept asking us over and over, in several different ways was this "Yeah, but what is it about your idea that's cool enough that people will want to see it?" He kept poking and poking at it. Reminded me of pg in this video a lot.



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