Every single type of review site is plagued with coordinated shenanigans and gaming the system.
Antivaxxers brigading doctors on Yelp & Google. Diehard fandoms brigading Rotten Tomatoes. Sketchy Chinese sellers buying fake Amazon product reviews in FB groups.
Platforms know this by now, so consumers should too. The internet is basically a series of factions competing for amplification from algorithms at this point. Pump up your guy, downrank theirs. Coordinate for an algorithmic boost or trend where possible.
It's just marketing by way of manufactured consensus, not a review.
Antivaxxers brigading doctors on Yelp & Google. Diehard fandoms brigading Rotten Tomatoes. Sketchy Chinese sellers buying fake Amazon product reviews in FB groups.
Platforms know this by now, so consumers should too. The internet is basically a series of factions competing for amplification from algorithms at this point. Pump up your guy, downrank theirs. Coordinate for an algorithmic boost or trend where possible.
It's just marketing by way of manufactured consensus, not a review.